Generative AI for Marketing Teams
Shaping the Product Logic for Typeface’s Web Platform
A powerful B2B SaaS platform that empowers enterprise marketing teams to harness Generative AI safely. It translates complex AI technology into a predictable, collaborative workspace, ensuring all generated content strictly aligns with corporate brand guidelines.
My role
I served as the core Product Designer tasked with shaping the foundational logic of the web platform. My responsibilities included mapping out complex user journeys and bridging the gap between cutting-edge AI technology and practical, everyday marketing workflows.
The challenge
The main challenge was making Generative AI predictable, controllable, and collaborative for enterprise marketing teams. Users needed a way to generate high-quality, brand-aligned content without feeling like they were losing creative control to a black-box algorithm, while also managing complex team approval pipelines.
The solution
I crafted a content creation flow that blended AI prompting with manual editing tools. I designed dedicated asset generation boards and implemented intuitive team review processes, allowing users to iterate on AI-generated content safely. The UI was structured to provide maximum transparency regarding how the AI interpreted brand guidelines.
The impact
The new platform logic significantly decreased the time-to-value for new enterprise clients. By removing friction from the generation and approval process, we accelerated the content creation pipeline by 15% and increased monthly active users by 10%, proving the platform's viability for large-scale marketing teams.
- +15%faster content pipeline
- +10%monthly active users
- +20%team efficiency